Capitalizing on Kindness: Why 21st Century Professionals Need to Be Nice

To be successful in the 21st century global marketplace you need many things—determination, well-articulated goals, and a bit of luck. But more than anything else, you need kindness. “Kindness Capital” becomes the key to success in business when you couple a caring attitude toward others with a focus on achieving your goals. Often people see business as a choice between being kind and being successful. Nice people and caring businesses are more successful.

Yet most people and businesses are unaware of how kindness creates work success. Instead, they focus on customer service, business leadership training, effective communication skills, leadership competencies and a myriad of other terms that miss the point of simply demonstrating care for others in business.

Capitalizing on Kindness is available nationally and internationally:
Capitalizing on Kindness was recently translated into Korean!