Media Info.Summary Sheet
To be successful in the 21st century global marketplace you need many things—determination, well-articulated goals, and a bit of luck. But more than anything else, you need kindness.
Kindness becomes the key business asset when you couple a caring attitude toward others with a focus on achieving your goals. Often people see business as a choice between being kind and being successful. This is a fictitious trade-off. Nice people are more successful. Those who wish to succeed in the 21st century business climate which is characterized by intense competition, ever-evolving technologies, and escalating expectations, must make the conscious development of kindness their business imperative.
The successes of many of the most accomplished professionals come as a result of developing the Five Powers of Kindness:- Reputation: Being trusted and building a strong reputation
- Reciprocity: Garnering reciprocal kindnesses from others
- Personality: Learning to be someone that others like
- Thanks: Being gracious and appreciative of others
- Connecting: Building a strong network of relationships
In "Capitalizing on Kindness" you will learn simple techniques to harness the Five Powers to your professional advantage. You will also find out how to:
- Avoid barriers to effectively using kindness in business
- Help others while simultaneously benefiting yourself
- Create a culture of corporate kindness
- Dramatically improve your bottom line in a way that feels good and dose good.
- Easily include kindness in your professional life

